If you are already maintaining a web site, having a blog can add to, or enhance, your
existing web presence. The ability to provide your customers, and readers, with fresh
content on a daily, or weekly basis can keep your business running even during lean
months. Blogging is also a great way for small business owners, with little web design
knowledge, and small budgets to establish a professional, attractive, web presence.
Many designers charge much less for a completely customized blog design and
installation than they would charge for complete, traditional, html or flash website
When blogging first began becoming popular among businesses I was slow to notice
the change. It seemed to me as though more and more of my competitors were
shutting down their traditional websites and replacing them with well designed blogs.
Other competitors kept their existing websites up, but added links to their websites that
sent surfers to there companies newly created blogs. I decided to start learning more
about blogging, but I didn’t want to change my entire website format until I was sure
blogging was right for me and my business.