Niche marketing is like taking a journey through an alternate route,
or less travelled path only to discover countless goldmines along the
With each stop, you harvest as much gold as you can carry while
continue to explore what lies ahead.
You aren’t following the crowd, or elbowingyour way through thick
competition, but instead, are able to generate non-stop profits from
some of the smaller markets that are often overlooked by the ‘big
The biggest misconception regarding niche marketing is that there is
less money in it than with the larger, mainstream markets.