DISCOUNT AND DEALS ONLY FOR TODAY
Previous
Previous Product Image

How To Attract Clients To Your Practice Effortlessly

$3.00
Next

Keys To Power Prosperity

$5.00
Next Product Image

How to Copywrite Right

$2.00

Add to Wishlist
Add to Wishlist
Category:
Trust Badge Image

Description

To embark on a career as a copywriter, you first need to
understand exactly how it differs from regular writing. It doesn’t
help that the word “copy” is sometimes applied to writing of any
kind that is intended for publication. A newspaper journalist
may be congratulated by his editor for producing “great copy”; a
draft novel will be scrutinized by a copy editor before being sent
for printing.
In a way, newspapers and novels are copy in that the desired
result is that they are purchased. However, the content of that
copy does not directly advertise the publication, and this is
where it cannot be considered copywriting in the sense that this
book is using the term i.e. producing words that sell.

Shopping cart

0

No products in the cart.

Select your currency
USD United States (US) dollar