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nternet Marketing and Reputation Management
An essential component of effective Internet marketing is managing your reputation and your
company’s reputation online. Consumers often engage in Internet research before choosing a
product or service as well as the provider of that product or service.
It is quite common for a consumer to research your company name, your name and your URL
before making a final decision as to whether or not to use your company. This fact makes it
essential that you engage in effective reputation management.
Reputation Management – Know What is Being Said
You have to know what is being said about you (both positive and negative) in order to manage
your reputation. It is impossible for you to check all the different websites that people post
comments and reviews on. Luckily for you, you can set up a Google alert to notify you anytime
your name, business’ name or URL appear somewhere on the net. Go to
http://www.google.com/alerts to set them up.

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