Online videos are amongst the latest Internet marketing tools. Every old or new company is faced with the perennial problem of getting new customers. The very basic idea behind every business is to generate the maximum profits, which can only come from an expanding customer base. Online videos are now being used to lure more and more customers to buy from a company. It does not matter what product the company manufactures. Online videos have the potential to provide a huge boost to the sales of every type of product. Today, people live in a visual society and in this Internet age video proves to be the cutting edge of communication in cyberspace. It is possible for you to create videos about your product or services and have them posted on sites like YouTube, Google Video or MySpace that get countless hits everyday as people view the posted videos which can generate a huge amount of interest in your whatever you are selling. One very important aspect to this is that online videos cost very little money to make.