Just about any online business can benefit by using autoresponders. In fact, with a
properly arranged campaign, your as-yet-unfounded business can be built around an
autoresponder program. All you need is a product and an effective series of
autoresponder messages, and you can start carving your piece of the Internet pie.
Your autoresponder is your golden goose: the marketing tool that will sell your well-developed product far more effectively than any other form of advertising. Few sales are
made by impulse buyers, particularly on the internet. But if you are able to get your
message out repeatedly to people who are already interested in what you have to offer,
you will see an explosive sales response.